Tour Magazine is a local, original and innovative business success story that, by offering a quality product in paper and digital format, offers the best image of the Basque Country, La Rioja, Navarra and the Pays Basque to visitors and professionals in our sector.

In the summer of 1998, after much effort and several months of tests, doubts and uncertainty, the first copies of the newly created magazine Gipuzkoa Tour arrived in the rooms of the 3, 4 and 5 star hotels in Donostia-San Sebastian and Gipuzkoa.

Tourism in the Basque Country at that time had nothing to do with the development of the sector today. The Guggenheim in Bilbao had just opened a few months earlier and the Kursaal in Donostia-San Sebastian was still under construction.

The idea of setting up and launching a business project linked to tourism promotion and communication, at the time, was a real adventure.

Although similar publications already existed in major tourist areas around the world, it was not easy to convince our first advertisers that the tourist could be an added source of revenue for their businesses.

The adventure was a success.

Tour Magazine is currently a business group that owns and manages the newspapers -in print and digital- in Bizkaia (since 2011), Gipuzkoa (1998), Alava (since 2016) and La Rioja (since 2017). And in 2020 Navarra rejoined the TM publishing group.

During these 21 years of existence we have also published Cantabria Tour Magazine and Pays Basque Magazine.